When it comes to selling a property, you need to be extra careful about how you market your site. With the right techniques and strategies, you can easily sell a property that seems to be in bad shape and has most buyers skeptical about its worth.
Here are a few tips on how you can make your property that’s in need of extensive repairs stand out.
Confide In your Buyers
The worst thing you can do when selling a property is to downplay the structural issues it has, no matter how minor they may be. Homebuyers are usually very thorough with their property inspections, and sooner or later, they will learn of the repairs that need to be made. If you’ve been discreet about the house’s faults, bringing them up offhandedly or not mentioning them at all, this will not go well for you. You might just end up losing potential buyers.
Always be honest about the repair work needed at the property. Buyers will still be willing to go ahead with the sale and take on the extensive repairs if they’re kept in the loop from the start, but are likely to discontinue working with someone they perceive to be dishonest. Whether the kitchen needs to be built from scratch or the entire flooring needs to be revamped, let your buyers know.
Highlight the Best Features
The property you’re selling may be in need of some extensive repairs, but that’s not all there is to it! Regardless of the condition of the property, it’ll still have other features that you can emphasize. Focus on the stronger features of the property to make it more appealing and desirable to buyers, instead of circling around the repairs that need to be done.
For example, the house you’re looking to sell may have a damaged ceiling that needs urgent repairs, but it may have plenty of storage space in form built-in closets and cupboards. This can be a strong selling point for your property and something you can pitch to potential buyers. Sure, they’ll still be taking the repair work under consideration before finalizing their decision, but the strong features of your property will help them take the leap.
Take Care of the Smaller Repairs
Another way to successfully sell your property that requires extensive repair work is by taking care of the smaller issues that need to be tackled. We’re not saying you should upgrade the plumbing or remodel the kitchen on your own. What you can do, however, is fix up the little things.
For instance, declutter and clean the attic to enhance its appearance. Repair broken doorknobs and faucets. Dust the window panes and mow the lawn to give the place a fresher feel. These minor repairs won’t cost you much and will also help you sell your property.
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